I am a communication designer working out of New York and San Francisco. I have worked extensively on brand & corporate identity, CPG packaging as well as interactive design.

Earlier in my career, I was at Sapient, an interactive design agency, where I worked on global, multi-disciplinary projects for Fortune 500 clients. In 2005 I had the opportunity to lead a team of designers at DMA Branding, a mid-sized studio based in Mumbai, where I helped launch brands for Unilever and Colgate-Palmolive. Recently I worked on designing the visual identity of a website, FORA.tv, which was recognized by TIME Magazine and The Daily Telegraph.

I have had the privilege of working with some very talented people and amazing clients. I learned that design, when applied strategically and collaboratively, can yield successful results and deliver solutions that are long-lasting.

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I'm interested in designing work that has a contemporary resonance. However, I believe that being appropriate and distinct is more important, and so it is to being delightful and visually interesting.

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Influences:

There are many people that have a continuing influence on me as a designer, and many more who do so with their work, thoughts or blogs.

Ettore Sottsass, Bruno Munari, Kenya Hara, Naoto Fukasawa, The Pentagram partners, Marcello Minalie, Peter Saville, Victor Papanek, Mark Porter, Robin Kinross, GTF, Tony Brook (Spin), Rudy Vanderlans (Emigre), Fred Woodward & Mark Seliger, Massimo Vignelli, cover designers of Penguin Books, Edward de Bono, Michele de Lucchi, Herb Lubalin, an Indian calligrapher - R.K.Joshi, Swiss masters such as Joseph Muller Brockmann, and last but not the least, Paul Rand.

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Blog on Design: http://reznorsedge.blogspot.com
Contact: tushar@ditheringsurface.com