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AT&T Van One
AT&T Van Two
AT&T Van Five
AT&T Vans Six
AT&T Symbol
As an agency of record for AT&T, Interbrand-New York, was asked to explore new ideas for the brand that would give it a contemporary visual expression, starting with their newly acquired fleet of natural-gas-powered Chevrolet vans.
A revised version of the AT&T symbol was created by removing the 3D global effect and replacing it with a single color option—considering Saul Bass's original logo—as part of the design explorations.

The AT&T logo, with its ubiquitous globe and stripes, was then taken as a starting point for design explorations. By enlarging and overlaying the logo stripes as colored bands, a new visual language was starting to become apparent.

This visual language was then carried forward as super graphics on the vans based on a two-tiered design system.

A standard pattern (pic.1); was applied across all corporate vans. And a more flexible graphic with photography (pic.2–4); was used for U-verse, a triple-play telecommunications service that features premium content on cable TV. The last two images show final revisions (2010–2011).

AT&T released the symbol in 2016.