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Craven Street Capital
Identity Design

Craven Street Capital Logo
Benjamin Franklin Plauqe
Color Reference
Print and Web Colors
Logo Explorations
Business Cards
Website Homepage
Website Homepage Scroll View
Mobile Homepage
Mobile Menu
Sketch App for Screen Design
Zeplin for Development Hand-off
Problem / Solution
Craven Street Capital is a UK-based corporate finance business specializing in M&A, fundraising, IPO, and debt advisory. Their offices are located near Craven Street, London, where Benjamin Franklin lived in the 1800s.

The symbol evokes his famous kite experiment, where he flew a kite with a key attached to the string during a thunderstorm, thereby validating his theory of static atmospheric electricity. The typeface is Value Sans by Colophon Foundry, also based in London, designed on the notion of cultural and fiscal exchange; borrowing in style and behavior from historical typefaces.
Project Scope and Deliverables
- Logo Design
- Print Design
- Responsive Website (Design-only)

"Tushar has a very good experience of the 'bigger picture'. He designed our corporate brand and image and was able to help interface with the web developer we hired separately. We will definitely work with him again on future design work."

—Charles Lens, Managing Director,
Craven Street Capital.